This is the most in-depth report to date about on-line agents to date.
Their strategy of ‘buying’ market share through expensive TV campaigns is appealing to those who wish to save a few hundred pounds, but shockingly around half of online agent listings have gone unsold. Leaving homeowners with a large bill and no sale.
Remember two key factors when deciding between an online agent and a local independent High Street agent:
- Online Agents get their money by listing as many properties as they can: They increase their profit by lowering business costs and are therefore financially motivated to spend as little advertising your property as possible.
- High Street Agents typically get paid only if they achieve a sale for you: The more effort they put in, the better they market your property and the better chance you get a sale quicker and for more.
Which do you think will be a more effective agent? The one whose goal is to LIST as many properties as possible? or the one whose goal is to SELL as many properties as possible? Hmmm!
Got a question? Don’t hesitate to contact me via the email or phone below.
Rob Stoyle MNAEA BNUC-S
Phone: 01363 777999